P&G - Tide

We were commissioned by VSA Partners and Procter & Gamble to show how Tide is serving consumers affordably in rural India. We shot on location in Delhi and Haridwar, working in English, Hindi, and Punjabi. P&G needed both video and stills for their annual report, with a 24-hour turnaround from shooting to post-production.

We were in charge of location scouting, pre-production to find the best subject, mobilizing translators, directing, producing, and shooting video and stills. The video became one of the year’s most-viewed on Tide’s website, and the photographs were featured on the cover of P&G's annual report.